{"id":1454,"date":"2021-02-28T08:09:42","date_gmt":"2021-02-28T08:09:42","guid":{"rendered":"https:\/\/advertis.ee\/?p=1454"},"modified":"2021-03-02T08:12:37","modified_gmt":"2021-03-02T08:12:37","slug":"mobiilirakendused","status":"publish","type":"post","link":"https:\/\/advertis.ee\/en\/mobiilirakendused\/","title":{"rendered":"Mobile Applications"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1454\" class=\"elementor elementor-1454\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c7b0fbe elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4c7b0fbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19e24555\" data-id=\"19e24555\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f61ae38 elementor-widget elementor-widget-heading\" data-id=\"f61ae38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a mobile app?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4e7fbd elementor-widget elementor-widget-text-editor\" data-id=\"7f4e7fbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"translation-block\">A mobile application is <strong>user interface<\/strong> coded usually for Android or Apple iOS. These operating systems are used in almost all smartphones.<\/p>\n<p>The purpose of the mobile application is to provide users with access to the company&#039;s services through <strong>smartphone<\/strong>. A mobile app usually comes with business logic <strong>web application<\/strong> (API) that communicates with the mobile application.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72a600b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72a600b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c4aefe\" data-id=\"1c4aefe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90dc786 elementor-widget elementor-widget-heading\" data-id=\"90dc786\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of a mobile application<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf8432c elementor-widget elementor-widget-text-editor\" data-id=\"bf8432c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>It makes sense to start developing a mobile application if the company wants to direct services\u00a0<strong>for mobile users<\/strong>. You like <strong>Airbnb<\/strong>, <strong>Booking<\/strong>, <strong>Instagram<\/strong> and also an Estonian company\u00a0<a href=\"https:\/\/www.rendin.co\/\" target=\"_blank\" rel=\"noopener\">RendIn\u00a0<\/a>has focused all its marketing on the mobile application, as the target group is mobile users.<\/p>\n<p>The biggest advantage of a mobile application is <strong>fast<\/strong> and <strong>personalized communication<\/strong> end users. In today&#039;s information society, a person spends more time on a smartphone than in front of a computer. It is possible to route operatively via a smartphone <strong>personal offers<\/strong> and <strong>simplify<\/strong> the customer\u2019s path to the product. An example is all fast food apps (<strong>McDonald&#039;s<\/strong>, <strong>Hesburger<\/strong>, <strong>Burger King<\/strong>). The aforementioned apps also offer <strong>loyalty programs<\/strong>, where frequent use of the app will later result in a bonus (eg free coffee \/ bread).<\/p>\n<p>Mobile application development can also be recommended <strong>technical<\/strong>\u00a0<strong>advantages<\/strong>, which can benefit the company&#039;s product:<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de5ef5b elementor-widget elementor-widget-image\" data-id=\"de5ef5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"464\" height=\"852\" src=\"https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/Appi-eelised-2.png?fit=464%2C852&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-1540\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/Appi-eelised-2.png?w=464&amp;ssl=1 464w, https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/Appi-eelised-2.png?resize=163%2C300&amp;ssl=1 163w, https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/Appi-eelised-2.png?resize=7%2C12&amp;ssl=1 7w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a6782 elementor-widget elementor-widget-spacer\" data-id=\"f1a6782\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b19440 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b19440\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b1791be\" data-id=\"b1791be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0cf789 elementor-widget elementor-widget-heading\" data-id=\"e0cf789\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Disadvantages of the mobile application<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f7544 elementor-widget elementor-widget-text-editor\" data-id=\"77f7544\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Developing a single mobile application is not a small business at all and a lot of investment is required <strong>time<\/strong> and <strong>money<\/strong>. This is especially true if the company&#039;s product or service is in its infancy and has not yet been developed. Over the years, a decent app can cost millions.<\/p>\n<ul>\n<li>App development is expensive because it needs to be developed <strong>for different<\/strong> operating system versions<\/li>\n<li class=\"translation-block\">Necessary to comply with the <strong> requirements <\/strong> of Google Play and the Apple Store and pay <strong> percentage <\/strong> surcharges<\/li>\n<li>Innovation, development and <strong>administrative costs<\/strong> grow rapidly as the app increases<\/li>\n<\/ul>\n<p>In summary, the biggest disadvantage of a mobile application is the time and money spent on the development. Before you start developing, you should think about the purpose for which the app will be developed. Can the goal be achieved by other means?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6086675 elementor-widget elementor-widget-image\" data-id=\"6086675\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/expensive_app-scaled.jpg?fit=1024%2C669&amp;ssl=1\" class=\"attachment-large size-large wp-image-1478\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/expensive_app-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/expensive_app-scaled.jpg?resize=300%2C196&amp;ssl=1 300w, https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/expensive_app-scaled.jpg?resize=1024%2C669&amp;ssl=1 1024w, https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/expensive_app-scaled.jpg?resize=768%2C502&amp;ssl=1 768w, https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/expensive_app-scaled.jpg?resize=1536%2C1003&amp;ssl=1 1536w, https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/expensive_app-scaled.jpg?resize=2048%2C1338&amp;ssl=1 2048w, https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/expensive_app-scaled.jpg?resize=16%2C10&amp;ssl=1 16w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cc0d2ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc0d2ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ece9a59\" data-id=\"ece9a59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a83545 elementor-widget elementor-widget-heading\" data-id=\"0a83545\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution: Mobile-friendly website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7826733 elementor-widget elementor-widget-text-editor\" data-id=\"7826733\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>When a company&#039;s products and services are targeted primarily\u00a0<strong>web application<\/strong> users, app development is unlikely <b>necessary.<\/b>\u00a0Instead, it could be offered to mobile users\u00a0<strong>mobile friendly<\/strong> <strong>web application<\/strong>.<\/p>\n<p>Alternatively, it is possible to build\u00a0<strong>simple app<\/strong>, which <strong>packs<\/strong> simply a web page or web application.<\/p>\n<p class=\"translation-block\">An app is also not necessary for a simple website only <strong>advertising<\/strong> their services and products. Instead the website must be made mobile-friendly.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-61723b7 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"61723b7\" data-element_type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;huvitavat!&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/advertis.ee\/en\/blogi\/\">\n\n\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Find more interesting stuff from our<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">blog!<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Today, mobile applications or apps are a modern way to offer their users fast and convenient access to business services via a smartphone. What is needed to develop one mobile application, and in which cases is it reasonable to develop a mobile application?<\/p>","protected":false},"author":2,"featured_media":1460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobiilirakendused - Advertis Blogi<\/title>\n<meta name=\"description\" content=\"Mobiilirakendused on moodne viis pakkuda oma kasutajatele kiiret ja mugavat ligip\u00e4\u00e4su ettev\u00f5tte teenustele l\u00e4bi nutitelefoni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertis.ee\/en\/mobiilirakendused\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobiilirakendused\" \/>\n<meta property=\"og:description\" content=\"Mobiilirakendused on moodne viis pakkuda oma kasutajatele kiiret ja mugavat ligip\u00e4\u00e4su ettev\u00f5tte teenustele l\u00e4bi nutitelefoni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertis.ee\/en\/mobiilirakendused\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advertisEST\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-28T08:09:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-02T08:12:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/apps-scaled.jpg?fit=2560%2C1707&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/advertis.ee\/en\/mobiilirakendused\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/advertis.ee\/en\/mobiilirakendused\/\"},\"author\":{\"name\":\"Advertis\",\"@id\":\"https:\/\/advertis.ee\/#\/schema\/person\/8e792311f351044930ca679af17da20a\"},\"headline\":\"Mobiilirakendused\",\"datePublished\":\"2021-02-28T08:09:42+00:00\",\"dateModified\":\"2021-03-02T08:12:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/advertis.ee\/en\/mobiilirakendused\/\"},\"wordCount\":362,\"publisher\":{\"@id\":\"https:\/\/advertis.ee\/#organization\"},\"image\":{\"@id\":\"https:\/\/advertis.ee\/en\/mobiilirakendused\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/advertis.ee\/wp-content\/uploads\/2021\/02\/apps-scaled.jpg?fit=2560%2C1707&ssl=1\",\"articleSection\":[\"Blogi\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/advertis.ee\/en\/mobiilirakendused\/\",\"url\":\"https:\/\/advertis.ee\/en\/mobiilirakendused\/\",\"name\":\"Mobiilirakendused - 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